Case Study 2 - Breathing Energy, Personality and Influence into a CEO's Public Speaking

The Situation

This younger, energetic CEO of the Western Australian branch of an international group was a confident and articulate speaker who had also undergone political training. He wanted to engage our services in order to lift his speaking "to the next level."

Feedback from his company indicated that although proficient, he lacked a real spark in his speaking and the content of his speeches - making them too serious or sombre, sometimes heading for a level of sobriety and rhetoric unjustified by the situation.

The Program

I worked with this CEO over a period of months to tap into a greater range of his personality and display many different sides of himself with his audiences. We constructed a program revolving around many different presentations and culminating in his group's annual State Awards Banquet.

He quickly caught on to the ideas behind Authentic Speaking® and in partnership we developed a series of presentations that were far more personal and more powerful, introducing better connection with his audience, demonstrating his humour and increasing his influence with staff.

In preparation for his Awards banquet, we developed a speech that would inspire and "rally the troops", while providing an enjoyable and humorous launch to the evening. On the day of the Awards Banquet, we rehearsed his speech for delivery and impact in the relevant Ballroom, working with AV and the environment to ensure that he performed to his best and could engage the large and distracted audience.

The Results

He grew in even greater confidence and personality and added a tremendous fluency to his speaking at local and national meetings and events.

The Awards Banquet was a raging success with many of the group's staff approaching him and commenting on how they appreciated his address and saw so many different sides to him. His address set a positive, enjoyable and inspiring tone for the group and was unanimously and enthusiastically received by all, including the national chairman.

His Executive Assistant commented immediately afterwards, "That was fabulous! I can't believe what you did with our boy!"

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